You want (or maybe need?) new business in a BIG way but, you don’t have a marketing budget. Is there anything you can do with virtually zero dollars?
Yes there is. We recommend our “shoestring” clients follow this 4-point plan.
- Be willing to spend more time than money on your business development plan.
- Leverage your business knowledge to identify “low hanging fruit” – selling more to current customers for example.
- Develop a compelling offer that delivers significant value and benefit.
- Extend that offer to your selected audience every way you can think of, as often as you can. (Email, mail, one-to-one, posted on LinkedIn …)
Useful Tip
Just spending a little time and money every week can net positive results. You don’t have to wait until you have buckets of cash on-hand to fund a full marketing campaign – why not start working on ideas today to grow your business?